How to Make Your Marketing & Advertising More Impactful 1

How to Make Your Marketing & Advertising More Impactful

by Peter Fishburn By taking the time to answer a few questions, you can better understand what kind of marketing and advertising your business could benefit from most. Are you trying to build relationships with businesses, clients, prospects? We are constantly told that building relationships with customers and prospects is what business is built on. …

Three Ways to Reach a 21st Century Consumer

Three Ways to Reach a 21st Century Consumer

by Kyle Reeves One of the largest generations the world has ever seen is currently edging their way into prime spending years. Millennials and Gen-Xers, love ‘em or hate ‘em, will represent more than 70% of the purchasing power in the United States by 2020. Whether they are buying their first homes, starting their families,…

The Skinny on Credit Card Chip Technology

The Skinny on Credit Card Chip Technology

by Tim Kirk EMV (EuroPay, MasterCard, Visa) allows cardholder data to be stored on a payment card using integrated chip technology. Questions about EMV chips abound. Common questions include: “Why should I switch to EMV?” “Why are there so many merchants who don’t accept EMV?” “I just received a call from someone who told me…

The Rodeo We Call Insurance 1

The Rodeo We Call Insurance

by Mike Menath Today’s modern society sure does have its complexities. I mean what could be easier and tougher than breaking broncos, roping cattle, branding steers and wrestling calves all day? I certainly don’t mean to say that it is easy by any means; maybe, in its ambition, but certainly not in the execution of…

Who’s Got Your Back? 2

Who’s Got Your Back?

by Brent Forbush Why Businesses Should Secure Consultants in Today’s Economic Times If you have ever seen the movie Blindside, there’s a great underlying theme about how the most successful teams take care of their players. In today’s business world in particular, nothing could be more important. Long gone are the days of full-time directors…

Bulls in a China Shop

Bulls in a China Shop

What’s your favorite Reno Rodeo event? If you’re like me, it’s bull riding. I love it! Three-quarter-ton of mean and ornery flesh set loose from the gate with one sole solitary purpose: to destroy the unwelcome passenger on his back. There’s an old saying about a “bull in a china shop.” Usually, it has to…

Your Biggest Mistakes When it Comes to ROI 1

Your Biggest Mistakes When it Comes to ROI

by Govind Davis, CEO Agilcore Does it make sense to keep doing the same things over and over without even knowing the results? Most people will agree, that’s no way to run a business. Despite common sense, that’s what a lot of companies are doing when they pursue their marketing activities without being able to…