Itronics, Green Technology

Imagine a World Without Waste

by Corrine Casanova Most people cannot imagine a world without waste. However, the concept of zero waste is nothing new to Dr. John Whitney, CEO of Itronics, Inc., a “creative green technology” company headquartered in Reno, NV. Not only has Dr. Whitney imagined a world without waste, he’s creating it by taking hazardous toxic waste…

Publisher's Letter

Publisher’s Letter

 by Chris O’Sullivan Well, summer’s almost here! I’m starting to believe that Reno should be included in The Pacific Northwest. After a really wet spring, I’m hoping for a fantastic summer. This month we’re taking a look at our transportation infrastructure. After what seems like an indeterminately long time, the SouthEast Connector will be opening…

The SouthEast Connector: Connecting Communities and Improving Mobility

The SouthEast Connector: Connecting Communities and Improving Mobility

     by Corrine Casanova Aerial photos of the SouthEast Connector from 2016 and 2018. Here are the links for the May 2016 & May 2018 flyover videos from the RTC. Link to both videos: http://www.southeastconnector.com/videos/ The long-anticipated SouthEast Connector is slated to open July 6, 2018. This is a Regional Transportation Commission (RTC) of Washoe County road…

Corrine Casanova

Panty Drop: Inspiring Women from the Bottoms Up

by Corrine Casanova Panty Drop creates an intimates shopping experience that feels special and seamless for women of all shapes and sizes. Headquartered in Reno, they have a premium panty subscription box that sends three pairs of underwear every three months based on their personal preferences. Every carefully created box comes with free shipping and…

Why Back Pain in the Workplace is Costing You

by Jacqueline C. Cox, RN, BSN, MPA, CNHC and President/CEO of SpecialtyHealth If the current trends continue, over 43 percent of the U.S. population will be obese—adding $344 billion to annual healthcare spending. The trends indicate that citizens are paying more but are getting sicker. According to a report by PBS News Hour, healthcare costs…

Clark Sullivan Construction

In the Trades: The Impact of a Booming Economy

by Corrine Casanova   During the recession here in northern Nevada, construction essentially became a dead industry.  Because of this, many skilled workers were forced to leave the construction industry and pursue very different opportunities. Over 20,000 jobs were lost in the construction industry alone by the year 2000 in the Reno area. As Nevada…

Now’s the Time to Buy Your Dream Home 1

Now’s the Time to Buy Your Dream Home

by Lindsay Clarke and Nicolle Gust The Greater Reno-Sparks-Lake Tahoe area has become a very appealing place to call home. The economy is in full recovery mode with major companies moving in to take advantage of the tax benefits, tourism is back on the rise and the unemployment rate has considerably decreased. Coupled with the…

Simple Solutions for Smooth Operations 1

Simple Solutions for Smooth Operations

By Kirk Hurford Recently, a bridge in Miami collapsed and six people lost their lives.  The day after the collapse, somebody at the Department of Transportation (DOT) listened to their voicemail and came across a message that was two days old. The message was an alert about cracks in the bridge. Just pause to think…

Peanut Butter and Jelly…Better Together

Peanut Butter and Jelly…Better Together

by Mitch Tarr Email marketing plus Facebook is just like peanut butter and jelly…better together. Sometimes you don’t know what you don’t know. Here’s a nice integrated marketing campaign that makes use of the power of email marketing combined with remarketing tools in Facebook. The concept of an integrated email campaign is to combine a…